Marketing is Memory: How Brands That Stick Win Hearts and Minds
Remember those childhood moments when you got a cut while playing and rushed to the local kirana shop asking for a Band-Aid? Even though Band-Aid is j
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Rethinking Influencer Marketing: Why Your Next Brand Advocate Might Be Roaming Around You
Influencer marketing is no longer the domain of high-profile celebrities with millions of followers. It has evolved into a powerful strategy that leve
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The Art of Nostalgia Marketing: Why Brands Are Bringing Back the 90s
Nostalgia marketing taps into the emotional power of past memories, helping brands connect with their audience on a deeper level. Over the last few ye
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Unconventional Marketing: How Brands are Using Guerrilla Marketing Tactics to Stand Out
In today’s crowded advertising landscape, brands must stand out. Guerrilla marketing offers a creative, cost-effective way to capture attention.
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The Role of Emotional Connection in Storytelling in Marketing
In today’s saturated market, consumers are bombarded with advertisements, promotions, and brand messages at every turn. So, what makes a brand stand
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The Impact of AI in Marketing: From Automation to Personalization
In today’s fast-paced digital landscape, Artificial Intelligence (AI) is more than just a buzzword—it’s a game-changer in the world of marke
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What is Integrated Marketing Communication? Why Is It Gaining Relevance?
In the rapidly evolving landscape of marketing, where digital platforms are becoming increasingly dominant, some voices in the industry proclaim that
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